Every pilgrim deserves a journey they can trust
Safar is a marketplace connecting pilgrims with verified, licensed travel agents for Hajj and Umrah - bringing transparency to an industry that has lacked it for too long.
The problem we're solving
Every year, millions of Muslims plan the most important journey of their lives - Hajj or Umrah. Yet the process of finding a trustworthy travel agent is broken.
Pilgrims rely on word of mouth, WhatsApp groups, and guesswork. Unlicensed operators run bait-and-switch schemes. Hotels shown in brochures don't match reality. Prices are opaque and impossible to compare. Complaints go nowhere.
For a journey rooted in devotion, the booking experience is filled with anxiety and risk.
No way to compare agents or packages side by side
Unlicensed operators with no accountability
Hotels and services that don't match what was promised
No verified reviews from real pilgrims who actually travelled
How Safar fixes this
Verified Agents Only
Every agent on Safar must upload their ATOL, Maqam, Ministry, or IATA credentials. We verify every document before they can list a single package.
Compare With Confidence
Search, filter, and compare packages side by side on price, hotel proximity, inclusions, and ratings. Submit one request and receive competing quotes from multiple agents.
Reviews From Real Pilgrims
Only pilgrims who completed their trip can leave reviews. Multi-dimension ratings cover hotel accuracy, transport, guide quality, communication, and value. Photos included.
Your journey on Safar
- 01
Tell us what you need
Share your travel dates, budget, group size, and preferences in under 2 minutes.
- 02
Receive competing quotes
Verified agents who match your route send you tailored quotes with full breakdowns.
- 03
Compare and choose
Use side-by-side comparison, verified reviews, trust scores, and photo evidence to pick your agent.
- 04
Travel with confidence
Your agent is accountable. After your trip, leave a verified review to help future pilgrims.
What we believe
Transparency
Every price, every review, every credential is visible. No hidden fees, no fake reviews, no vague promises.
Accountability
Agents are rated, scored, and held to standards. Poor service has consequences. Great service gets rewarded.
Accessibility
Pilgrimage should not require insider connections or a big budget. We make the market work for everyone - from budget solo travellers to premium family groups.
Pilgrim First
Every feature we build starts with one question: does this help a pilgrim make a better decision?
The opportunity
British Muslims, with over 25,000 performing Hajj annually
Estimated UK Hajj and Umrah travel market
Marketplaces offering verified reviews and side-by-side comparison
Safar is starting with the UK market and expanding to Pakistan, Indonesia, Nigeria, Turkey, and Bangladesh - the world's largest Hajj and Umrah origin countries.
Ready to find your trusted path?
Join thousands of pilgrims and verified agents on Safar.